Erratum to: Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation
نویسندگان
چکیده
منابع مشابه
The Effect of Marketing Tactical Capabilities on the Financial Performance of the Firms: Meta-Analysis Approach
Studying the effect of marketing tactical capabilities on the financial performance of the firms is now proposed as one of the most important priorities of marketing researches. However, the results of the studies in many academic fields that are conducted about a specific issue are usually contrasting. Meta-analysis is a research approach that helps the researcher to achieve a suitable combina...
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Choosing the financial supply is one of the most important decisions for providing optimal structure that can be effective for firm value and stocks market of companies. Therefore, marketing as one of the abilities of the firm can be effective on firm function. The purpose of this research is studying the role of marketing intensity on the relation of financial leverage and firm function in Com...
متن کاملImpact of operational and marketing capabilities on firm performance: Evidence from economic growth and downturns
This paper examines how the importance given to operations and marketing functions impacts their capabilities and, consequently, overall firm performance. Using the resource-based theory (RBT) and top management team literature as a foundation, we explore the relationship between business factors under different economic conditions using panel data, to test whether the importance given to the o...
متن کاملIT Capabilities, Process-Oriented Dynamic Capabilities, and Firm Financial Performance
Research Article Gimun Kim Konyang University [email protected] Bongsik Shin San Diego State University [email protected] Kyung Kyu Kim Yonsei University [email protected] Ho Geun Lee Yonsei University [email protected] More and more publications are highlighting the value of IT in affecting business processes. Recognizing firmlevel dynamic capabilities as key to improved firm performan...
متن کاملSupply Chain Exploitation, Exploration, and Firm Performance: Effects of Top Management and Information Technology Capabilities
While supply chain (SC) exploitation and exploration have been playing an increasingly important role in supply chain management, there is a dearth of research examining their antecedents and outcomes. In this research, we examine how SC exploitation and exploration impact firm performance. Specifically, drawing upon the boundary spanning theory, we theorize how top management, as boundary span...
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ژورنال
عنوان ژورنال: Journal of the Academy of Marketing Science
سال: 2014
ISSN: 0092-0703,1552-7824
DOI: 10.1007/s11747-014-0419-0